In the News

At Rakuten Loyalty, we're creating some pretty innovative rewards technology - it's no surprise people are talking about us and the solutions we build for our clients. Check out our latest news and press releases.

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Alex Rafferty

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Rakuten Loyalty and SavingStar Partner to Launch a New Cashback Mall Empowering Shoppers to Earn Cash Rewards for Shopping Online

November 26, 2013

Loyalty technology leader Rakuten Loyaltyhas partnered withthe fast growing grocery eCoupon and online shopping site SavingStar, to launch the SavingStar Cashback Mall where members earn cash for their online purchases. Read More >>

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Rakuten Loyalty and Kobie Marketing Work To Expand Verizon’s “Small Biz Rewards” Program with the New Point Builder Feature

September 24, 2013

Loyalty technology leader Rakuten Loyalty and leading end-to-end loyalty program management company Kobie Marketing Read More >>

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Rakuten Loyalty Announces the Launch of an Innovative Rewards Earning Browser App with Qantas

July 26, 2013

New rewards technology enables Qantas Frequent Flyers members to earn points for everyday online searches Read More >>

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Rakuten CEO, Hiroshi Mikitani, to Keynote IRCE 2013

June 4, 2013

Loyalty technology leader, Rakuten Loyalty, announces that its team will attend the Internet Retailer Conference and Exhibition (IRCE) 2013, where Rakuten CEO, Hiroshi Mikitani, will give keynote address Read More >>

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Rakuten Loyalty to Host Mongo DB Event for Boston Tech Community

April 24, 2013

Loyalty Technology Leader, Rakuten Loyalty, Hosts Event to Discuss the New Features and Exciting Changes of the Recent MongoDB 2.4 Release Read More >>

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Rakuten Loyalty Wins 2012 Best in Biz Award for Innovation

January 15, 2013

Rewards technology leader Rakuten Loyalty was named a Best in Biz Awards 2012 Winner, earning the Silver Award for Most Innovative Company of the Year in the Small Company Category (1-100 employees). The Best in Biz Awards is the only independent business awards program judged by members of the press and industry analysts. Read More >>

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Breaking the Loyalty Model

December 18, 2012

Japanese Internet services conglomerate Rakuten Inc., which made a splash in May with its $100 million investment in social media site Pinterest, rebranded its loyalty software company FreeCause to Rakuten Loyalty. The company also announced a partnership with Australian loyalty program flybuys, owned by Coles Supermarkets, that rewards members with loyalty points based on their online search activity. Read More >>

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flybuys, Yahoo7, and Rakuten Loyalty Launch Innovative Rewards Acceleration flybuys Browser App

December 11, 2012

flybuys, the leading Australian loyalty program, owned by Coles Supermarkets, announced today that is has partnered with Yahoo7 and rewards technology leader Rakuten Loyalty to unveil a revolutionary rewards acceleration browser app for its members. The flybuys Toolbar connects members to flybuys content and exclusive offers while also rewarding members with flybuys points for their online search activity. Read More >>

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Rakuten Loyalty Named One of the National Best and Brightest Companies to Work For

November 6, 2012

Rewards technology leader Rakuten Loyalty was named one of the National Best and Brightest Companies to Work For in 2012. The company joined a list of other national winners who were recognized for their achievements in human resources, work-life balance, recognition, and community initiatives. Read More >>

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JavaScript Training for Every Employee? One Company Says Yes

September 19, 2012

Coding is all the rage these days, as everyone from New York City Mayor Michael Bloomberg to urban teenaged girls tries a hand at computer programming. But few organizations have taken the trend quite as seriously as FreeCause, a Boston-based developer of loyalty management software for retailers and affinity groups. Every FreeCause employee, from CEO Mike Jaconi on down, is learning JavaScript. Read More >>

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